savoy100

Students were asked to re-create the famous Think Small advertisement   for the  Volkswagen Beetle , originally created by Helmut Krone with the copy written by  Julian Koenig  at the  Doyle Dane Bernbach  (DDB)  agency  in 1959. The principles learned in this course will be the foundation to multiple design projects. While recreating these advertisements, students start to explore the use of the grid in Graphic Design. Multimedia Communications. Eat. Sleep. Create. Repeat.

Typeface Design The purpose of this assignment was to introduce students to the world of typography. A font is all the letters, numbers, punctuation and other symbols which compose a typeface. Fonts were first developed as cast lead type for printing presses, and were later digitized as typefaces for use on computers.  Multimedia Communications. Eat. Sleep. Create. Repeat.