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"What's this noise all about anyway?" Ray Gun  was an American alternative  rock-and-roll   magazine , first published in 1992 in  Santa Monica, California . Led by founding art director  David Carson ,  Ray Gun  explored experimental magazine typographic design. The result was a chaotic, bold, daring, and abstract style, that was not always readable, but distinctive in appearance.  Design educator and historian Ellen Lupton said after the release of Carson's book  Trek ,  "David Carson continues to be one of the world's most distinctive typographic voices—much imitated, but never matched." Students were asked to design magazine spreads for a personality or musician of their choice using non-traditional design methodologies.         Multimedia Communications. Eat. Sleep. Create. Repeat. https://www.bvtmultimedia.com/